GET COACHED and GET AHEAD

Why are so many salon owners choosing Business Coaching? Survival. The staggering statistics say it all.
In 2000, 6% of the salons in North America went out
of business. Why? Let me count the ways - stylists constantly leaving salons for greener pastures, no systems to recruit new stylists, lack of customers, no effective marketing, beauty supplies eating into retail sales, and obviously, no money to pay the rent.

Well I'm not a dentist, but have I hit a nerve?

Now hear this, it's not going to get easier, it's only going to get harder. Droves of salon owners around the country are slowly beginning to wake up and smell the coffee and are asking themselves, "Where am I?" They find themselves saying, "This is not the salon of my dreams, this is not the creative and profitable environment that I thought it would be." Are any of you living this nightmare? If you are, and you would like to wake up and get off this perpetual roller coaster, grab a cup of coffee, and read on.

Pretend for a minute that the salon of your dreams exists. What would it look like? Would your dream salon be filled with people whom really loved doing hair, would you have a computer to reconcile the retail purchases, track sales, identify VIP clients, pay commissions? Would you have a skilled receptionist to orchestrate your business, would young and eager stylists look to your salon for future employment or to rent a chair? Do you have any idea how to make your dream become a reality? Do you know whom to turn to for answers to these concerns?

Business coaching is a craze that is sweeping the nation. In these difficult times, salon owners all could use an expert to help steer our boat through these choppy and uncertain waters. In every industry, trained coaches are helping CEO's, entrepreneurs and small business owners through the process of formulating realistic goals and usable systems that cannot be found by reading a book or listening to a self-help tape. There is no substitute for the one-on-one partnership available through coaching.

Is every salon owner in need of a coach? Probably. Is every salon owner ready to bite the bullet and fix the problems that prevent theirs from being a profitable business? Some are. In a recent interview with a graduate from Maly's Business Coaching, Peggy Jacobi, owner of Horizons Salon in Portland, says "I would recommend business coaching to salon owners who don't know where to turn. I personally implemented the Four-Steps I learned through the program and achieved substantial results. Finding reliable stylists is tough today, and the recruiting chapter helped me to implement a proactive hiring system to recruit the best talent." When asked her about her relationship with her coach, she answers, "Gaye is supportive and holds me accountable to my goals; she has taken my business in directions that I never would have imaged."

Testimonials like this point to why John Maly, President of Maly's, so enthusiastically supports this innovative service. He states, "My goal with Business Coaching is to help salon owners harness business practices that produce profitable revenues. The wonderful thing about Coaching is that it produces both immediate gains as well as long-term security, which is more important than ever during the economic hardship that we face today. Maly's Business Coaching has one intention: to offer you clear-headed global thinking with solutions and systems that are specific to the salon industry, yet laced with business perspectives to produce measurable results. I believe it is just what our industry needs to get ahead."

As John so aptly put it, Maly's wants to help you GET AHEAD. We are ready to be your partner and help you revitalize your business. It's a New Year filled with opportunity- it's time to look inward and heal thyself.