How many clients did you lose?

W here did they go? Why did they go? Are the clients you are currently doing business with as profitable as the ones you lost? Don't know the answers?
Whether you are an independent contractor or a salon owner, every client deserves the best possible customer service. Our clients move from salon-to-salon seeking change and newness. So, my question to you is, are you offering your clients the hairstyles and techniques to keep them from straying? Maly's Business Coaches would like to offer you two simple solutions that make sense.

Solution #1 Client Profile Card
The client profile card is not necessarily new, many of us likely use something similar, but does your system help you make more money? When used effectively, this card provides you the ability to increase your retail sales and recommend an add-on service. Updating this card during the first 5- minutes of your each appointment will allow you to recommend a new service: highlights, scalp treatment, demi-color, etc. Most importantly, it says to your client, "I care about you", not to mention it reinforces a higher standard. Keeping our clients informed will keep them from straying. Many of our graduates feel that this simple step, yet important step has increased client retention.
[This solution requires storage; we recommend a 3x5 index box, available at any office supply.

Solution #2 Client Prescription
The client prescription card quite simply amplifies retail sales. It gives the client the choice to purchase the products that were used during their service. As stylists, many of us do not like to sell products; therefore the client prescription card is the perfect solution for any stylist with an aversion to recommending product. Our graduates have informed us that this generic client prescription card has increased their retail sales by 200% in many cases. Both of these solutions are available by calling Maly's customer service agent or speaking with your Maly's consultant.
These solutions were provided by Gaye LeFebvre, Maly's Senior Coach and co-author of Maly's Business Coaching Manual- A Practical Guide to Getting Work Done in a Changing Workplace.